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DTSTART:20230307T140000Z
DTEND:20230307T153000Z
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SUMMARY:Effective Digital Marketing: Find & Engage YOUR Audience
DESCRIPTION:Effective Digital Marketing: Find & Engage YOUR Audience\n\n\n\nHow do you identify and engage your audience to make the best use of your time and advertising dollars?  One important step is to understand consumer behavior in an ever-evolving media landscape\, determine how people are finding you\, and set goals to define and reach your targeted audience. \n\n \n\nIn this workshop\, you will learn to:\n\n	Use Google Analytics to find where your traffic is coming from\n	Set goals and optimize search to accomplish them\n	Measure the effectiveness of your campaigns\n	Use video to improve overall brand recognition and help potential customers learn about your products or services\n\n\nABOUT OUR PRESENTER\n\n\n\nKelly Tempesta is the Advanced Advertising Manager for Spectrum Reach\, Milwaukee and Madison offices.  Kelly has been immersed in digital advertising sales for years and follows consumer media trends as they emerge.  With a diverse background in all forms of advertising\, Kelly has worked in TV\, Radio\, Print and Digital media formats.  She most enjoys spending time with her husband and children and exploring new places along her travels.\n\n\n\nABOUT SPECTRUM REACH\n\nYou may think of Spectrum Reach as the "cable company" but we're so much more than that.  Spectrum is your connectivity company\, connecting people with entertainment and news via TV and Streaming TV\, connecting people with work via advanced WI FI and internet\, connecting people with each other via mobile and internet.  Spectrum is your connectivity company!
X-ALT-DESC;FMTTYPE=text/html:<span style="font-size:14px\;"><span style="font-family:verdana\;"><strong>Effective Digital Marketing: Find &amp\; Engage YOUR Audience</strong></span></span><br />\n<br />\n<span style="font-size:14px\;"><span style="font-family:verdana\;">How do you identify and engage your audience to make the best use of your time and advertising dollars?&nbsp\; One important step is to understand consumer behavior in an ever-evolving media landscape\, determine how people are finding you\, and set goals to define and reach your targeted audience.&nbsp\;<br />\n&nbsp\;<br />\nIn this workshop\, you will learn to:</span></span>\n<ul>\n	<li><span style="font-size:14px\;"><span style="font-family:verdana\;">Use Google Analytics to find where your traffic is coming from</span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:verdana\;">Set goals and optimize search to accomplish them</span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:verdana\;">Measure the effectiveness of your campaigns</span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:verdana\;">Use video to improve overall brand recognition and help potential customers learn about your products or services</span></span></li>\n</ul>\n\n<p><span style="font-size:14px\;"><span style="font-family:verdana\;">ABOUT OUR PRESENTER<br />\n<img alt="" height="220" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/3562/Image/Chamber_Events/Business_Education/Workshops/KellyTempesta.jpg" style="width: 200px\; height: 220px\;" width="200" /><br />\nKelly Tempesta is the Advanced Advertising Manager for Spectrum Reach\, Milwaukee and Madison offices.&nbsp\; Kelly has been immersed in digital advertising sales for years and follows consumer media trends as they emerge.&nbsp\; With a diverse background in all forms of advertising\, Kelly has worked in TV\, Radio\, Print and Digital media formats.&nbsp\; She most enjoys spending time with her husband and children and exploring new places along her travels.</span></span><br />\n<br />\n<span style="font-size:14px\;"><span style="font-family:verdana\;"><strong>ABOUT SPECTRUM REACH</strong><br />\nYou may think of Spectrum Reach as the &ldquo\;cable company&rdquo\; but we&rsquo\;re so much more than that.&nbsp\; Spectrum is your connectivity company\, connecting people with entertainment and news via TV and Streaming TV\, connecting people with work via advanced WI FI and internet\, connecting people with each other via mobile and internet.&nbsp\; Spectrum is your connectivity company!</span></span></p>\n
LOCATION:Shorehaven Board Room - 2nd Floor 1306 W Wisconsin Ave Oconomowoc\, WI 53066
UID:e.3562.3936
SEQUENCE:3
DTSTAMP:20260513T225815Z
URL:https://business.oconomowoc.org/events/details/effective-digital-marketing-find-engage-your-audience-3936
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