This Facebook training will showcase the algorithm changes, advertising bidding strategies, and the effectiveness of website cookies & remarketing for 2021 and beyond. You’ll learn how tracking cookies have changed after the Apple & Facebook fallout, and which audiences to create to target your ideal clients/customers.
ABOUT OUR PRESENTER
Spencer X Smith is the founder of social media marketing company AmpliPhi, and an instructor at the University of Wisconsin and Rutgers University. He was formerly a salesperson for two Fotune 100 companies.
He's been called a "Social Media Expert" by Forbes, and AmpliPhi is the winner of five consecutive (2016-2020) InBusiness Magazine Executive Choice Awards for Social Media Consulting Company. Spencer has spoken at over 250 events since 2015, including presentations at the New York Stock Exchange, The Superdome, Gillette Stadium, and the NAPA 401(k) Summit.
His book "ROTOMA: The ROI of Social Media Top of Mind" was featured in Forbes and is an Amazon Bestseller.