Millions of professionals use LinkedIn to find other professionals for the purpose of doing business and/or advancing their careers. They do this by creating awareness about themselves and their organizations by connecting and building beneficial professional relationships. They are not there to be spammed or sold to. Getting to the actual step of doing business together requires building a foundation of likability and trust. In this presentation, we?ll discuss incorporating the simple ?KNOW, LIKE & TRUST Factor? into all facets of your LinkedIn presence.